Selected discipline · 01

01

Growth & Commerce

From product value to measurable action.

Positioning, creative systems and commerce journeys designed to make the next decision easier.

WondershareASO · Conversion

From Features to a Clear Conversion Story

I reframed app-store creative around one user need, one benefit and one piece of proof—making complex products easier to understand and act on.

Lead with intentShow product proofReduce cognitive loadDesign for testing
+37.18% downloads+18.47% sales7 Top 3 keywords60%+ optimization rate
01

Google Play

MobileTrans

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BeforeOriginal version
Original version store creative 1Original version store creative 2Original version store creative 3Original version store creative 4Original version store creative 5Original version store creative 6Original version store creative 7
AfterVersion 2
Version 2 store creative 1Version 2 store creative 2Version 2 store creative 3Version 2 store creative 4Version 2 store creative 5Version 2 store creative 6Version 2 store creative 7Version 2 store creative 8
02

iOS App Store

Dr.Fone

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BeforeOriginal version
Original version store creative 1Original version store creative 2Original version store creative 3Original version store creative 4Original version store creative 5Original version store creative 6
AfterRevised version
Revised version store creative 1Revised version store creative 2Revised version store creative 3Revised version store creative 4Revised version store creative 5Revised version store creative 6Revised version store creative 7
India · JapanLocalization

Localization Beyond Translation

I treated localization as market fit: adapting proposition, visual proof, platform conventions and cultural cues—not simply changing words.

Across WaLastseen and Recover Everything, I tailored store experiences to local audience intent. The work demonstrates market sensitivity and the ability to keep a global product coherent while making it locally persuasive.

01

India localization

WaLastseen

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BeforeOriginal version
Original version store creative 1Original version store creative 2Original version store creative 3Original version store creative 4Original version store creative 5
AfterLocalized version
Localized version store creative 1Localized version store creative 2Localized version store creative 3Localized version store creative 4Localized version store creative 5Localized version store creative 6Localized version store creative 7
02

Japan localization

Recover Everything

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BeforeOriginal version
Original version store creative 1Original version store creative 2Original version store creative 3Original version store creative 4Original version store creative 5Original version store creative 6
AfterLocalized version
Localized version store creative 1Localized version store creative 2Localized version store creative 3Localized version store creative 4Localized version store creative 5Localized version store creative 6Localized version store creative 7
JD HealthAudience · E-commerce

Scaling the Senior Card Zone

Built around older consumers, the Senior Card Zone evolved through five UI iterations—connecting accessibility, clearer navigation and stronger service integration.

7 platforms10M+ GMV80% repurchase4,000+ SKUs
UI evolution · Version 1.0—2.3

Scroll horizontally · Hover a stage to focus

Senior Card Zone interface version 1.0
01Version 1.0

Differentiate between disability care subsidies and senior allowances.

Senior Card Zone interface version 2.0
02Version 2.0

Enlarge fonts and icons for better accessibility. Remove spending restrictions on disability subsidies.

Senior Card Zone interface version 2.1
03Version 2.1

Add categorized directories for easier navigation and search.

Senior Card Zone interface version 2.2
04Version 2.2

Major supermarkets re-evaluate and restock products.

Senior Card Zone interface version 2.3
05Version 2.3

Integrate JD.com logistics services and establish partnership. Launch prescription drug payment via the senior care card.

JD HealthIntegrated commerce

Building an Always-On Promotional Engine

More than twenty commerce campaigns became a repeatable operating rhythm: Plan, Merchandise, Create, Launch and Learn.

I connected high-frequency conversion creative, complete promotion journeys and editorial storytelling—carrying one commercial idea from discovery through purchase.

20+ campaigns70%+ GMV increase10+ articles
01

Conversion creative system

Flash Sale Page Design

9 website bannersDrag, scroll or use the arrows to explore

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02

Campaign journey & editorial

Promotion & WeChat

2 complete storiesSelect a title to view the complete work

Audience-led UX

Designing for Older Audience

I simplified hierarchy and navigation, increased category cues and contrast, and organized around practical needs. The goal was to meet accessibility and commercial objectives at the same moment.

UX is marketing when clarity determines whether people trust, understand and buy.

JD Health · Product category system

Page Design

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1 of 5